GDPR

Purchase measurement and cookies (updated 8 September 2026)

This section applies to za5dvanact.cz, o5dvanast.sk and its5to12.com. For Google Merchant Center measurement it supersedes older general statements about anonymity, consent and retention in this document. With consent to the tracking and performance category we measure visits and completed purchases. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The purpose is to evaluate our product listings on Google; the legal basis is your consent (Article 6(1)(a) GDPR). Without consent we do not load the new Google tag or send this purchase event.

We send an order identifier without a name, product identifiers, prices and quantities, discounted merchandise value including VAT, shipping and currency. During the connection Google also receives technical data such as your IP address, browser information and cookie or click identifiers. The event does not contain your name, email, phone, address or order note. This integration does not use enhanced conversions or personalised advertising. Data are pseudonymous, not guaranteed to be anonymous.

After consent we store za5_mc_source for 30 days to select the CZ/SK source, and za5_mc_purchases in localStorage to limit repeated purchase submissions; entries older than 30 days are pruned on subsequent use. Google may use measurement cookies such as _gcl_*. We limit configurable cookie lifetimes to 30 days; specific Google cookie lifetimes also depend on its settings and policies. The Merchant Center attribution window is 30 days, not automatically the retention period for all data held by Google.

When switching between these domains after consent, links may contain za5_mc and the _gl measurement parameter to preserve the original source. Measurement on the destination domain still requires local consent. Direct English-domain purchases without an earlier CZ/SK source are sent to the Czech source. We do not send the same event to both accounts.

You can reject or withdraw consent using Cookie settings in the footer. After withdrawal we stop sending further purchase events, notify Google of the denied consent and remove accessible local measurement cookies and records for this integration. Choices on other domains can be changed separately. Withdrawal does not affect the lawfulness of earlier processing. You can request access or erasure using the contact details in this policy. Google may process data outside the EEA; its policies linked below describe applicable transfer mechanisms and retention. Essential cookies for the cart, security and storing your consent choice are separate from this optional measurement.

Placing an order or accepting the terms and conditions does not give consent to optional cookies or purchase measurement. You choose this separately in Cookie settings and may withdraw it at any time without affecting your order.

Google: Privacy policy | Google: Cookies | Google: Data protection

I. Basic Provisions

The personal data controller referred to in Article 4 (7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter "GDPR") is David Čáp, business identification number 87942771, with the registered office at Olgy Havlové 2915/50, 130 00 Praha 3 (hereinafter referred to as the “Administrator”).
The contact details of the administrator are: address: Olgy Havlové 2915/50, 130 00 Praha 3; email: info@za5dvanact.cz
Personal Data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier, such as name, identification number, location data, network identifier, or one or more specific physical, physiological, genetic, psychological, economic, cultural or identity of the individual.
The administrator has not appointed a data protection officer.
 

II. Sources and categories of personal data processed

The administrator handles the personal information you have provided to him or the personal information that the administrator has obtained based on your order.
The administrator processes your identification and contact information.
 

III. Legal reason and purpose of personal data processing

The legal reason for the processing of personal data is
performance of the contract between you and the administrator pursuant to Art. (b) GDPR;
the legitimate interest of the controller in the provision of direct marketing (in particular for sending commercial messages and newsletters) pursuant to Article 6 (1) (a); (f) GDPR;
Your consent to processing for the purpose of providing direct marketing (in particular for sending commercial messages and newsletters) pursuant to Art. a) GDPR in conjunction with Section 7 (2) of Act No. 480/2004 Coll., on Certain Information Society Services, in the absence of ordering goods or services.
The purpose of the processing of personal data is:
processing your order and exercising the rights and obligations arising from the contractual relationship between you and the administrator; personal data required for successful order processing (name and address, contact) are required for the order;
sending commercial messages based on a legitimate interest in promoting services and products and doing other marketing activities.
On the part of the administrator, there is an automatic individual decision-making within the meaning of Article 22 of the GDPR. You have given your explicit consent to such processing.
 

IV. Data retention period

The administrator stores personal information
for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the trustee and the exercise of claims under these contractual relationships (for 15 years after the termination of the contractual relationship).
for as long as the consent to the processing of personal data for marketing purposes is revoked, for a maximum of 10 years, if personal data are processed by consent.
After the personal data retention period has expired, the administrator deletes personal data.
 

V. Recipients of personal data (subcontractors of the controller)

Recipients of personal data are persons
involved in the delivery of goods / services / contract payments
providing e-shop services and other services related to e-shop operation,
providing marketing services.
An administrator intends to transfer personal data to a third country (outside the EU) or an international organization. Recipients of personal data in third countries are providers of mailing services.
 

VI. Your rights

You have the terms set out in the GDPR
the right to access their personal data under Article 15 of the GDPR,
the right to correct personal data pursuant to Article 16 of the GDPR, or to limit the processing pursuant to Article 18 of the GDPR.
the right to delete personal data pursuant to Article 17 GDPR.
the right to object to the processing pursuant to Art. 21 GDPR a
the right to data portability under Article 20 GDPR.
the right to withdraw consent to the processing in writing or electronically to the address or email of the administrator specified in Article III hereof.
Furthermore, you have the right to file a complaint with the Data Protection Office if you believe that your right to personal data has been violated.
 

VII. Privacy Policy Terms

The administrator declares that he has taken all appropriate technical and organizational measures to safeguard personal data.
The administrator has taken technical measures to secure data repositories and personal data repositories in paper form, especially passwords, antivirus, encryption, backups.
The administrator declares that only personally authorized persons have access to personal data.

VIII. Cookies

A cookie is a short text file that a visited web page sends to a browser. Allows the site to record information about your visit, such as your preferred language and other settings. The next visit to the site can be easier and more productive. Cookies are important. Without them, browsing the web would be much more complicated. Cookies serve a variety of purposes. For example, we use them to store your filtering, to select relevant ads, to track the number of visitors to your site, to facilitate the registration of new services, and to protect your data.

the shop operator use cookies to support the following features:
"Remember" - a feature for quick sign-on visits
saving previous options and recommending the shop operator based on your interests
"Recently viewed" - a feature that shows browsing history that speeds up your search on this site.
using Google Analytics

Company the shop operator and its partners use cookies to provide ads related to your interests. These ads may include the shop operator popular product and service offerings. or its partners.

IX. Final Provisions

By submitting an order from the online order form, you acknowledge that you are familiar with the privacy policy and accept it in its entirety.
You agree to these terms by ticking the consent via the online form. By confirming your consent, you acknowledge that you are familiar with the terms of your privacy and that you accept it in its entirety.
The Administrator is entitled to change these terms. He will publish a new version of the Privacy Policy on his website and at the same time he will send you a new version of these terms and conditions of your e-mail address that you provided to the administrator.
 
These conditions come into effect on 25.5.2018.